In this post I am researching the idea that continuity is a key part in marketing films. When advertising the film it is essential to use the rule of continuity to allow the audience to recognise the brand of film easily on multiple platforms in order to successfully promote the film and create the most profit.
This is done in many ways other than film trailers, film magazines and film posters:
Merchandising:
Merchandise is used to bring in additional profit to a film. If it's official merch same logo and colour scheme is usually used which promotes the film franchise.
Interviews:
Chatshows are also used to promote the films in an entertaining way. For example the clip above is from Henry Cavill's American chat show, where they show a clip from Batman VS Superman and then say talk about the release date and encourage you to watch the film before talking to the actor about his personal experience of it, making viewers of the chat shows connect to the audience on a personal level making them again more likely to want to watch the film if they like the people in it. This is a typical tack-tick on chatshows as well as promotional tours and radio interviews.
Here is another example of a clip from a chat show (Graham Norton's) where Daniel Craig talks about injuries hes had while filming Spectre. This again, gets audiences to get more interested in the film, hearing backstage exclusives from James Bond himself.
Websites:
Websites also have to think about continuity in the branding of the film, needing features which the audience will want to read, watch or interact with, with special features. They must also think of the target audience when doing this making sure if its for a young audience it is easy for them to interact with. The use of a website generates a buzz for the audience members.
Social Media:
On social media, actors, directors, producers etc, can connect to fans in a less formal personal way, as they are able to write what they want (within reason). So, they are also able to promote films they are involved with to fans who have chosen to follow, connect or look at their page, making them more aware of whats going on, such as release dates, interview dates etc.
Merchandising:
Merchandise is used to bring in additional profit to a film. If it's official merch same logo and colour scheme is usually used which promotes the film franchise.
Interviews:
Film actors, directors, and producers appear for television, radio, print, and online media interviews, the purpose of interviews are to encourage journalists to
publish stories about their "exclusive interviews" with the film's
stars, creating hype around the film and interesting the audience in watching the film.
Chatshows are also used to promote the films in an entertaining way. For example the clip above is from Henry Cavill's American chat show, where they show a clip from Batman VS Superman and then say talk about the release date and encourage you to watch the film before talking to the actor about his personal experience of it, making viewers of the chat shows connect to the audience on a personal level making them again more likely to want to watch the film if they like the people in it. This is a typical tack-tick on chatshows as well as promotional tours and radio interviews.
Here is another example of a clip from a chat show (Graham Norton's) where Daniel Craig talks about injuries hes had while filming Spectre. This again, gets audiences to get more interested in the film, hearing backstage exclusives from James Bond himself.
Websites:
Websites also have to think about continuity in the branding of the film, needing features which the audience will want to read, watch or interact with, with special features. They must also think of the target audience when doing this making sure if its for a young audience it is easy for them to interact with. The use of a website generates a buzz for the audience members.
Social Media:
On social media, actors, directors, producers etc, can connect to fans in a less formal personal way, as they are able to write what they want (within reason). So, they are also able to promote films they are involved with to fans who have chosen to follow, connect or look at their page, making them more aware of whats going on, such as release dates, interview dates etc.
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