Monday, 7 March 2016

RESEARCH: Conventions of a film poster

Film posters are seen everywhere; in cinemas, in and on magazines, on buses, at bus stops, on McDonald happy meals! Everywhere!  So it is important to make sure that my film poster stands out over other film posters and is more memorable. In order to do this my film poster must: 

1) Be eye-catching and draw people in to find out more about it. If you're film poster is boring and not different to anything seen before, people aren't going to find it interesting and wont pay attention to it.

2) Have a main picture, known as a focal picture. It is the first thing people see when they look at the poster, drawing them in. Usually the focal picture  is of the main protagonist in the film.

3) Font that is bold and stands out. If a person saw the poster on the side of a bus, they'll need to be able to read what the film is called,  wherever they are standing because otherwise they'll miss it and are more likely to forget about it or not be able to find out what it is called or about.

4) Have a review. Not a proper review which you may find online or in a newspaper, but usually just a word like 'Stunning' or a short sentence along with the reviewer's name and how many stars they give the film. This  reassures potential audiences that they won't be wasting money by watching this film. 

5) Have a release date or a caption saying "Coming Soon". This is so the audience have as much information on the film as possible in a short space of time. 

6) Have an obvious genre shown within the poster, so the audience know what kind of film they are going to see.

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