FILM POSTERS: billing and credits

Here I am going to look at the importance of billing and credits on a film poster and have decided to look at this on a romance based genre trailer as while mind mapping ideas for my trailer I have been more drawn towards creating a romance/drama based film trailer.

On the poster it says 'from the author of 'The Notebook' and Director of 'Dear John'' which has been used to reel potential audience members in who are fans of the book and the film mentioned due to their high success. These name of the book and film mentioned in bold to draw the audiences attention to it. However due to it not being the most important thing mentioned it isn't in a big font across the poster.

The use of well know actors names above the title are used because they're fighting to stand out so using better, bigger actors to draw in audience members who are already fans of them. The use of critical acclaim shows the audience the film is worth while watching, while females may want to watch the film due to the good looking actor Duhamel. 'February' is bolder and bigger than the other billing at the bottom, standing out so that viewers can see it at quick glance and know the release of the film.

The use of blue and white font are typically used in romance/drama promotional texts. The light blue connotate peace and serenity which is what the female protagonist is looking for throughout the film.