When going to the cinema two days ago to see Legend, in a small independent cinema in Devizes, they were handing out leaflets of upcoming films in order to spread awareness which I thought I would include on my blog as I fill it would be useful for the ancillary tasks.
Here I have scanned the leaflet onto the computer in order to show what the leaflet contains:
Here is the scan of the front page of the free leaflet. It is clearly advertising the upcoming film The Martian, however it also says on the top right the other things that it is inside advertising or informing you about; such as what's on, booking information and what films are coming soon. It also gives a list of film names; such as Fantastic Four, Hotel Transylvania 2, Pan, 'plus more' which has been advertised inside the leaflet.
As the front cover is primarily advertising the film The Martian, there is, for obvious reason, a picture of the main character from the film who is to be known as 'the martian'.
It also has the title of the leaflet 'Film News' as well as just above it, how long the leaflet is relevant for; this one being 'August-October 2015'
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On the next page (left side of picture underneath) is an add for a free app, which would be used in order to create more awareness of what you can do at home before even coming to the cinema which would most likely be appealing due to time saving. It will also probably make people spend more money as they can order things quicker and more of it without having to queue for it.
On the other side of the page (right side of above picture) there is to advertisements for upcoming films that are to be showed in the cinema. This would be to spread awareness of the films and to tell the readers what the film is about to encourage them to spend their money by coming to see it. The first film advertised is 'The Transporter Refueled' staring Ed Skrein. The reason they may want to advertise this film more is due to the staring actor Skrein, being a new and upcoming actor meaning not many people would have heard or seen things he's been in before. The second film being advertised is the upcoming film 'Legend' staring Tom Hardy. I have spoken about this picture in previous posts, however like before I still feel it intrigues the audience as he is playing both twins as well as the film being 'based' on the true and well known stories of the Krays. Like the other film being advertised it talks of the plot of the film as well as talking about the producers and their awards.
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Once turning the page over, you immediately see four move film advertisements, two on each page, which can be shown from the picture below. The first two films are called 'The Walk' and 'Hotel Transylvania 2'. One of the first thing that I notice of the advertisement of 'The Walk' is that it's 'a true story' which is shown right under the title, this automatically can intrigue the audience more as it can be exciting to think that such things are true. It also gives an insight to what the film is going to be about; 'twelve people have walked on the moon, but only one man'. This opening line would also be intriguing; twelve people but only one man? What does this mean?
The fact that Hotel Transylvania 2 is advertised shows that the cinema is a diverse cinema, screening things for a wide range of people as this is for children, whereas Legend, which is advertised on the previous page is for 18 years +. Like the other advertisements, this one gives some insight to what the film is about.
As well as targeting adults (Legend) and children (Hotel Transylvania 2) the cinema also advertises films for more of a teenage based audience which is evident to the fact that they have advertised The Scorch Trials. At the bottom of the advertisement there is a very dramatic line
'the maze was only the beginning'. This is in relation to the film prior to this 'The Maze Runner' which this film is then continuing. This line gives the impression that the audience saw nothing in the maze runner and that they have a lot more to come yet. This is done to excite the audience and make them more curious as to what
is coming next.
Then Strange Magic is advertised, however with a lot less information than the previous ones. This could be due to the target audience being primarily children, meaning there is less information so it is easier for them to read and less boring. However the simplicity in description could also represent the simplicity of the film.
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On the next page Sinister II is advertised which not only shows the variety of films that the cinema shows for different aged audiences but also the different genres, meaning not only do they gain wider audiences due to age, but taste as well. Like The Scorch Trials, Sinister II uses a tag line 'Once you see him, nothing can save you'. This reflects the genre and also from the use of the personal pronoun 'you' makes it more personal to the viewers, making it more scary as the horror is now involving them.
Hitman Agent 47 is also advertised which again is a different genre. From the image and title it suggests that is more of an action than anything due to the connotations of the word 'hitman' and images of the guns and soldiers. Like the rest it also gives a small description as to what the films plot line is.
On the next page is firstly The Martian, which is what was advertised in the front page. Due to it being on the front page and also in the exact middle of the leaflet suggests that the film is an important and popular one. There is another picture of 'the martian' that the film is focused on, which is set next to the information and description of the film.
Below is the film Vacation, which is slightly different to the other films advertised in the leaflet as it has more of a collage of images where as the previous ones have used one big image. One of the images shows a group of people which gives the audience the impression that these are the people going on the 'vacation'. The use of this word also immediately shows that the film is American due to the choice of word instead of 'holiday'.
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Next to be shown is the film No Escape, starring Owen Wilson and Pierce Brosnan, which you can clearly see from the image as well as the caption above the film title. The advert is very dark and grey which I think may be reflecting the tone of the film. However, the image of the man behind (Brosnan) holding a gun suggests that it may have elements of action and a fast paced tone also. The tagline 'A Nation In Revolt' also implies what the film may involve... a nation revolting?
Underneath is the film The Visit which due to the bottom of the letter on the image 'DON'T come out of your room after 9:30 pm' suggests that it could possibly be a mystery film, however due to the colours of the advert and the words used in the description such as 'disturbing' and 'terribly wrong' could also suggest it being more of a horror/thriller.
There is also the film Fantastic Four which is the latest superhero film to be released. The image supporting the advert is evenly spread so that you can see each member of the fantastic four. The title has also been cleverly done as the second A of fantastic is also the 4, which is the logo for the heroes. There is also a description of the film as well as introducing the characters.
Below that is the advert for the film Absolutely Anything, which is a very broad and open title, which could literally mean 'absolutely anything'. The layout to this advert is again different to the rest, which is important to stand out, as the title (top right) is the opposite corner to the description (bottom left) which is also the same for the two images (top left and bottom right). Luckily for the film would already have a number of audience members due to the well known and popular actor Simon Pegg starring.
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On the last double pages, there are two more film advertisements as well as a separate advert for advertising your own business.
The first of the last two films, is Pan, a new adaptation of the Disney story Peter Pan. The image is very kid-friendly, intriguing them with the use of a flying ship. As the film is based on the Peter Pan story, there would already be a massive fanbase due to the story being so well know, however as it takes a different route it would increase the audience even more as people would want to see how they have done it differently. However there is also a downfall to the story being so well know, is that some people may feel that it is overdone, as there are many films and stories based on the original, this is why they have tried to make the film different. The tagline 'every legend has a beginning' also suggests that they are starting before the original story of Peter Pan.
Underneath is the film The Man From U.N.C.L.E. which appears to be an action like some of the previous adverts shown. There is a list of actors involved in the film as well as a description of the film just above. As well as that there is also some named films that the director has been involved with (Sherlock Homes and Snatch), showing what the style of the film may be like.
On the right of the picture above shows what was on the last page of the leaflet, which isn't in relation to film, however is merely to gain more money and more people involved with the cinema in as many ways possible.
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Lastly, the image above shows what the back of the leaflet which is information about the cinema for people who would want to see any of the films previously listed. The information listed it; what website to go to make bookings, an information phone line, prices for tickets depending on age and 3D/CD screenings as well as information about conferences and private screening which shows that the back page is advertising not the screenings but the cinema itself and all of its facilities in order to widen the knowledge of it and gain more money from it.
