Wednesday, 19 August 2015

CAPTIONS: different trailers

This post is to explore the different effects on captions during trailers, such as colour and font.

Nightmare on Elms Street:


Like many horror film trailers, the credits shown are in red which is typical due to the connotations red has to blood and gore, which are typical features of horrors that Nightmare on Elms Street appears to follow. The background is black, which is carefully chosen which links well to the idea of everything being in teenagers dreams and it being all dark. Also on the background there are red dots, which look like splatters of blood, which adds to the gore and theme of the film. 




The captions also appear to shine through the screen before forming into words which I think links to the scissor-like spears that the villain has in the trailer and the idea of him ripping down the screen with them like he does to the people's skin in the trailer. 
The captions are also all in capitals and at the end of their showing they slowly fade out to black again.



Victor Frankenstein:


 The first thing I notice about the captions of this trailer is that is the fast pace as it jumps onto the screen before slowly zooming in. There is also a sound effect that fits perfectly with the sudden appearance of the wording 'This Thanksgiving'. There is also a greenish background which could be linked to the idea that the colour green could me a connotation of Frankenstein.

All of the captions are in silver, however after the second caption, which is 'The Legend' there is a clip with the actor Daniel Radcliff with a lot of lighting strikes and again later the trailer there are electricity bolts to make the monster come to life, which I feel links to where the colour for the captions comes from. The colour of the font is also similar to the font of the trailer 'Sherlock Homes: A Game of Shadows'.


  (The image above has been screenshot from Sherlock Homes.)

The captions 'The Legend' and 'Is Reborn' is also extremely dramatic, fitting with the music of the trailer very well. Also, like Nightmare On Elms Street the captions are again in capitals, making them clearer to read due to the short time they are shown but also to show their importance. 

Pan:


The captions on this trailer are very different to the previous two due to the genre and the target audience being younger for this film. The biggest difference is the starry background behind the captions which links to the classic Peter Pan fairytales of 'Neverland' being 'the second star to the right and straight on till morning' and the idea that it was a place in the stars. However, like Victor Frankenstein, the captions are silver, this time I feel, again, linking to the relevance of the stars.




Unlike Victor Frankenstein, instead of the captions zooming in, they are slowly zooming out in this trailer, however in all of the trailers I have looked at the have had some sort of zoom effect on them, suggesting it is a common effect to use with captions.

Like the previous trailers all of the captions have been in capitals, however in this trailer I have also noticed that the sizing of the captions vary depending on the information being given. An example is when the characters and actors are being announced and the actors names are bigger than the character they are playing, suggesting the actors are actually more important for the audience to read. This could be due to some of the actors, such as Hugh Jackman being so well known and having such a massive fanbase which would then attract them to some and watch the film due to his involvement. 












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