When a signature song becomes recognizable to a film sometimes the soundtrack becomes a part of the branding of that film. This works best for successful for large franchise movies such as the Bond films and Mission Impossible. The James Bond film series has had numerous signature tracks over the years, however the most well known of these pieces of music is the classic "James Bond Theme."
The Non-digetic sound is minimal throughout the newest trailer for the
upcoming bond film, Spector until the end 10 seconds where it becomes clear. At this
point 'Spectre' appears on screen and the Bond theme tune starts to play, targeting excited bond fans and makes the trailer memorable.
Other instrumental pieces, such as the "007 Theme" as well as many songs, such as Duran Duran's "A View to A Kill" and Paul McCartney's "Live and Let Die" have also become identified with the series and have now been released as a compilation soundtrack. More recently Sam Smith's 'Writing On The Wall' was released alongside Spectre which quickly became number one. Sam Smith later won an Oscar for his single.
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