What have you learnt from your audience feedback?
Here is a copy of my audience research questionnaire which I posted on Survey Monkey as well as giving a copy to each member of the Media Studies class in the year below:
Feedback: For my audience feedback, I put together an online questionnaire about my film trailer. I used social media site such as Facebook and Twitter to also promote my work as well as asking people to fill in the online questionnaire. I posted my work and survey together so they could fill out after watching my trailer. By posting this on social media I received the feedback straight away which was a really helpful and efficient way of collect the results, as well as the website putting the data in to graphs for me. The feedback was filled out by 16 people, most being in my target age group therefore this was useful to find out what they thought. I also printed off a copy of the survey and gave it to each member of the AS Media Studies class who also fit into my target audience.
The feedback I got was varied and has allowed me to consider what I could have improved.
Here is a PowerPoint of the feedback from the AS Media class:
And below is the PowerPoint containing all of the information from my questionnaire on Survey Monkey (https://www.surveymonkey.co.uk/r/JKRTG5B) for extra audience feedback, giving a wider variety of ages to answer my questions rather than all 17 years old.
Audience feedback survey monkey from EttyHope
Due to my posting the link for my questionnaire on social media, I received feedback from a wider
variety of people, received the feedback immediately which was an efficient
method for collect results. The feedback was filled out by a number of
people, mainly people who fit my target market. This was useful to find out
what they thought and how effective my trailer actually was.
The feedback I got was varied and has allowed me to consider what was effective and what I could improved upon.
Below is voice recording I have recorded from a 17 year old teen, Freya. It involves her evaluating my promotional package and sharing her ideas and feedback on what I have created:
What I have learnt from my feedback:
What genre would you classify this trailer as?
Everyone who answered my questions answered this with the genres of romance and/or drama, some also saying social realism, which is all the genres I wanted my trailer to incorporate. This shows that we have used the correct codes and conventions in order to set the tone and plot line of my trailer.
Do you think there is too much or too little plot
given away and why?
I got quite an interesting range of responses for this question, some saying I gave too much away, others saying too little. I guess this is down to personal preference, some liking to know nothing before watching a film. Personally, I think I gave too little away and if doing this again, I would want to add more characters to the trailer as well as adding more on the main male protagonist 'Dan'.
What do you think about the soundtrack, does it fit
the trailer and why?
100% of people said the soundtrack fit well and really helped set the tone of the film. I was really pleased with this as I felt this soundtrack fit the genre of the film really well having done lots of research on soundtracks before the making of my trailer.
What did you find most effective in the trailer?
There were many different responses for this question however ones that seemed to appear most frequently were 'the quality of the beautiful individual shots and
balance of techniques' as well as the soundtrack. This shows just how important the visual shots are to the viewers even if they don't think it at first themselves. The shots are ESSENTIAL for telling the story. Like said above, the soundtrack is also essential for setting the tone.
How do you think we could improve the trailer?
Most people said while answering this question that they couldn't think of how we could improve the trailer which is a very positive response which I was very pleased with. A few said it could be slightly shorter, which I understand however felt that each shot included was important to help give a slight indication as to what the story is. Some also said that more characters could be involved or that the characters that are already in the trailer could have had some dialogue. I agree that some more characters could have been involved, however didn't feel comfortable adding dialogue for unprofessional actors where I felt the soundtrack to tell all that needed to be said, as some of the acting could have been wooden or awkward as they may not have been used to acting in front of a camera or me and Scarlet.
One person said 'you could of used a tripod when doing the
fast scenes since it's a bit shaky' which I just wanted to comment on as I wanted to explain why we deliberately didn't use a tripod for certain parts. This was because I specifically wanted the slightly shaky effect to reflect her thoughts and feelings at that time in the story.
Would you watch the film having watched the trailer
and why?
100% of people either said they would watch it or that they thought it was really good but wouldn't watch it themselves as it isn't a genre they would personally choose to watch. This is inevitable as it is again due to personal preference and many of the people who said they wouldn't watch the film were male and are main target audience were females.
Do you
think the ancillary tasks link to the style of the trailer well?
100% of people said that they fit well and looked professionally done, which I was most worried about so very relieved. The poster had especially good responses, everyone saying they would watch the film based on the trailer.
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